Why Your Website Isn’t Converting (And How to Fix It) 

You’ve invested in a website.  It’s live. It looks decent.  But…it’s not doing what it’s supposed to. Whether it’s bookings, sales, enquiries, or sign-ups, you’re not getting the conversions you expected. Sound familiar? The truth is, a website that simply ‘exists’ isn’t enough anymore. It needs to be strategically built to drive results. 

At Developyn, we work with businesses across the UK and Europe to transform underperforming sites into high-performing, lead-generating assets.

Here’s why your current site might be falling flat, and what you can do to fix it.

It Looks Good, But It’s Not Built for Users

Plenty of websites look the part but don’t ‘work’ for the people they’re meant to serve. If your visitors don’t know what you do, how you help, or what to do next, they’ll bounce fast!

How To Fix it:

• Clear messaging: Tell people what you do in seconds, not paragraphs.
• Obvious calls-to-action (CTAs): “Contact us” is not enough – be specific and compelling.
• Mobile-first design: Most traffic is on mobile. If your site isn’t responsive, you’re losing leads.

We design and build with UX front and centre – so your visitors actually take action.

Your Site’s Too Slow

Speed matters. A slow site doesn’t just annoy visitors – it actively kills conversions. According to Google, bounce rates skyrocket when page load times creep past 3 seconds.

How To Fix it:

• Optimise images and media.
• Reduce plugin bloat (WordPress users, we’re looking at you).
• Choose fast, reliable hosting.

At Developyn, we build fast-loading WordPress sites that don’t sacrifice design or functionality.

It’s Not Built for Search (SEO)

If people can’t find your site, they won’t convert. SEO isn’t just about traffic, it’s about bringing the right people to your site at the right time.

How To Fix it:

• On-page SEO basics: meta titles, alt tags, structured content.
• Keyword-focused content strategy.
• Clean code and mobile-friendliness.

We bake SEO best practices into every site we build – no extra fluff, just solid foundations.

Your Content Isn’t Doing Its Job

Your website copy needs to do more than fill space. It needs to connect with your audience, answer their questions, and move them toward action.

How To Fix it:

• Speak to problems and outcomes, not just features.
• Use social proof: testimonials, case studies, stats.
• Keep it clear, human, and jargon-free.

We work with professional copywriters to help your message hit home – and convert.

No Real Strategy Behind It

The biggest reason most websites underperform? They were never built with a strategy in mind. A website should be part of your business engine, not just a box ticked on a to-do list.

How To Fix it:

• Know your user journey: from visitor to lead to customer.
• Track performance: use analytics to guide improvements.
• Tie it to your business goals: what do you actually want your website to do?

We start every project with strategy – so what we build delivers real results.

Let’s Turn Your Website Into a Lead Machine

If you’ve already invested in a site but it’s not converting, don’t scrap it, fix it properly.

At Developyn, we help businesses across the UK and Europe diagnose what’s going wrong and turn it around with high-performing design, development, and digital strategy.

• Need a site audit?  
• Want to rebuild on WordPress the right way?  
• Thinking about going custom?

We’ll help you figure out the best path forward, and we’ll build something that works.

Book a free website review here

No pressure. Just honest advice from people who know what they’re doing.