Vale Gardens is a beloved local business in Evesham. Known for its strong support of rural communities through the sale of gardening tools, animal feed, and veterinary medicine. Beyond their retail offerings, they also host community competitions and show a deep affection for pets and animals.

When Vale Gardens approached Developyn, they were looking for more than a redesign, they needed a bespoke, modern eCommerce platform that could streamline operations, enhance customer experience, and reflect their community-first values.

Throughout the build, we remained closely aligned with Vale Gardens to make sure every design and development decision supported their mission of serving the community better. We also delivered training sessions at the end of the project, ensuring that staff could take full ownership of their new tools and run the store with ease.
Our work focused on four key areas:

E-commerce Website Build

• Migrated and modernised their online store using Shopify for stability and scalability.
• Developed a clean, fast, and user-friendly shopping experience.
• Integrated product categories for gardening tools, pet care, feed, and more.

Custom Delivery Logic

• Implemented custom delivery rules to reflect local delivery zones and product-specific logistics.
• Enabled checkout flexibility for rural and urban customers.

Web Dashboard Integration

• Built a custom admin dashboard using React to give staff better visibility and control over inventory, orders, and delivery routing.

UI/UX Optimisation

• Redesigned key user journeys for product discovery, cart management, and checkout
• Ensured mobile-first design for the growing number of on-the-go shoppers.

Results

Since launching the new platform, Vale Gardens has seen a noticeable increase in customer satisfaction and online engagement. The improved site performance and streamlined checkout process have contributed to higher conversion rates. While the custom delivery logic has minimised fulfilment errors and improved operational efficiency.

Staff now have full confidence managing the system internally, thanks to the custom dashboard and intuitive Shopify interface. Just as importantly, the refreshed design has helped Vale Gardens better reflect their community-first value. Connecting more authentically with both new and returning customers.

Their digital storefront now stands as a true extension of their brand, modern, practical, and ready to support their continued growth in the local area and beyond.

• A faster, more intuitive shopping experience for all users
• Improved delivery efficiency through custom rules and backend logic
• Increased ability to manage and grow product offerings
• Greater customer satisfaction and engagement with a polished brand presence
• Smooth handover with on-site training to ensure long-term autonomy

From Our Team

“Working with Vale Gardens was an opportunity to bring the heart of a community business online. We didn’t just want to build them a store, we wanted to give them a tool that worked for them, and their customers.” Clara Barrett, Team Leader, Developyn

Conclusion

Developyn helped Vale Gardens bridge the gap between tradition and technology. Providing them with a modern eCommerce platform that reflects their value. While meeting the practical needs of their rural customer base. The new site is faster, smarter, and designed for growth. Built to serve both their team and their community well into the future.