Venture Martial Arts: Fast Moves and WooCommerce Integration

ROLES

Website Overhaul
E-commerce Store

STACK

WordPress

DATE

2022

Overview

Venture Martial Arts is a modern martial arts school committed to discipline, physical growth, and community building. While their in-person training was thriving, their digital presence and merchandising capabilities were holding them back. Venture approached Developyn to transform their outdated website into a polished, conversion-ready platform—complete with e-commerce functionality.

The Challenge

The team at Venture Martial Arts had long recognised that their website wasn’t pulling its weight. It featured outdated information, lacked mobile responsiveness, and made it difficult for new visitors to engage with the brand. More critically, it lacked any kind of e-commerce functionality, preventing the business from selling uniforms, gear, and branded merchandise directly to students and families.

This lack of online sales not only represented a missed commercial opportunity but also created logistical headaches. Orders were often handled manually or in person, leading to inconsistent experiences for customers and additional admin work for staff. They needed a site that could serve both as a digital storefront and a brand touchpoint, something easy to manage, scalable, and visually aligned with their core values of strength, focus, and respect.

Venture’s previous website was not only visually outdated, but also lacked core functionality:

No ability to sell products or merchandise online
Outdated, static content that wasn’t mobile responsive
Poor SEO and performance scores
Limited control over content updates and promotions

They needed a modern, easy-to-manage website that matched the energy of their brand and supported their new goal: online sales.

The Solution

Our first step was to collaborate with Venture Martial Arts on a full content and design audit. We worked closely with their team to understand how they wanted the site to look, feel, and function ensuring that the final product would resonate with both new students and long-time members.

We rebuilt the website from the ground up using WordPress, known for its flexibility and ease of content management. To enable online shopping, we implemented WooCommerce, a powerful e-commerce platform that integrates seamlessly with WordPress. This allowed Venture to manage their inventory, set pricing, offer promotions, and process secure payments without needing third-party systems.

The new website was designed with performance and accessibility in mind, ensuring mobile optimisation, fast load times, and a simplified checkout flow. We also optimised the site for SEO to improve visibility for people searching for martial arts programs and gear in their region.

With the infrastructure in place, we provided training to the Venture team, giving them full control over their content and product catalogue while supporting them with best practices for e-commerce management.

We partnered with Venture Martial Arts to deliver a fully redesigned website built on WordPress, with an integrated WooCommerce store to power their merchandise and equipment sales.

Website Overhaul

Designed and built a brand-new WordPress website with a modern, responsive layout
Content refreshed and structured to reflect Venture’s mission and core offerings
Optimised for mobile and tablet use, ensuring users had a seamless experience across devices

E-Commerce Integration

Integrated WooCommerce to enable online product listings, orders, and payments
Built product templates to make it easy for the team to manage their inventory
Enabled secure checkout, shipping logic, and customer account functionality

Results

Following the launch of their new website, Venture Martial Arts saw a dramatic improvement in user engagement and online sales. The streamlined e-commerce store has made it easy for customers to purchase equipment, uniforms, and branded merchandise at their convenience, reducing friction in the buying process and freeing up staff time previously spent on manual order handling.

The website now acts as a strong digital storefront and brand showcase, attracting new visitors, increasing retention, and improving the overall user experience across devices. With a system in place that’s scalable and easy to manage, Venture Martial Arts is well-positioned to continue growing its community and business in the years ahead.

Increased customer engagement and time spent on site
Fully functional online store for uniforms, gear, and branded merchandise
Mobile-friendly experience with optimised performance
Empowered internal team to manage updates and promotions easily

From Our Team

“Venture Martial Arts had a strong community and brand; they just needed a digital experience to match. With WordPress and WooCommerce, we gave them the tools to grow beyond the dojo.” – Melvyn Matthews, CEO, Developyn